Steve Younger / Art Director

Created at DAIS Brand Strategy.

This identity has been created upon a concept of supporting structures beneath big ideas - the basis on which a project is realised. Vabasis draw on a wide variety of influences for their work and we wanted to create an intelligent and unobtrusive visual identity for their communications. The pattern was created from an isometric grid but is not wholly symmetrical.

They're a pretty slick and innovative practice, and we needed to use some innovation of our own to help stand them apart from their contemporaries. We used a laser etch technique on the business cards and corporate folder to preserve the crisp line-work, where a spot varnish may have filled in. The custom glue-less folder, uses a clever tab system to fold together and invisibly support a disk.

Brand Identity
Packaging
Illustration
All