2007 / Fruttia Juice & Nectar
Created at Wren & Rowe.
Fruttia is the leading juice brand in Romania, these briefs were two of many jobs, where we redesigned almost all of the companies brands and packaging over a period of approximately eighteen months.
For Fruttia Juice the brief was to communicate the fresh nature of the product and bring in some appetite appeal. I used the stark white center background to help create strong colour banding on shelf where this brand always has multiple facings.
For Fruttia Nectar the brief was to take this existing [market-leading] SKU and increase the premium cues, building on the green blocking used in Fruttia Juice. This is a juice drink (a juice and water mix) and is a more expensive product in the market.