This was a real fun brief, Global Food Funatics was a new startup, run by enthusiastic and experienced foodies. They wanted to "bring the fun back to food" and take the on-trade market by storm. I presented 5 concepts, this was the wining route. There are three brand mascots that are all in use and form the greater identity. I then wrote a very short brand guide for the new identities. [Download]
This project was quite popular with the design press, you can read more here, here and here. I am also thrilled to have been awarded a Graphis "Gold award" in their 2009 branding section, Graphis has always been a great read and I feel privileged to be included among such esteemed peers! Let me take a moment to say a big thankyou to Paul Foulkes-Arellano of Wren & Rowe who encouraged me to enter this project.
