Kofein are an existing coffee-shop chain based in Moscow, Russia. They were looking to revolutionize the brand and overhaul all 15 sites with the new look and feel. The owners described their vision of a 'place to be seen' where super-models serve you in an environment that transported you 'to another world'. The first step was to tackle the new identity which translates as "The coffee area/zone". A fresh new look was called for and the client asked that we consider using 'nature-inspired' and 'coffee-tone' hues.[Download]
the chosen concept
coffee cups and heat shields
pastry box
sugar sachet
sandwich bag
grease paper liner
Staff name badge
exterior shop branding
'place to meet' concept
'place to be seen' concept
'urban fusion concept'
'another world concept'